Online
advertising hasn't quite figured out the Internet yet which is so weird to me.
Advertising companies still approach marketing as if we are still in the
1950's, a captive audience sitting in front of our television sets with no
access to information. In reality, we are able to log on the Internet and search for
anything we want. Why are we forced to watch commercials for products we don't
want? Why don't they take the next step and create consumer participation
commercials where we can select topics of interest and products we want to
learn about? How hard can it be to create some kind of program so if I log into
Hulu.com I can, in advance, select products I might really be interested in buying? Instead
we are still forced to watch 30 seconds times three of drivel that make us want
to run to the bathroom and vomit. What a waste of time.
And then
there is spam. Someone needs to figure out a way to control spam and make it
useful. Why am I getting daily messages to Enlarge Your Manhood! I DON'T HAVE A MANHOOD! Or
Fucbook. Actually, Fucbook makes me kind of laugh, but it irritates me that
deleting this spam daily wastes my time and no one has figured out I'm not
interested.
Commercials
that make me scream and scratch my eyes out:
Junk food commercials.
The products that are
marketed to sound healthy are especially irritating to me: Lean Cuisine, Kool-aid,
Pop Tarts, chocolate milk, cereals targeting children. Does no one read labels? Are all those chemicals really healthy? Is it the artificial FRUIT flavoring that makes them healthy?
Cologne and Perfume. Actually these just make me feel sick to
my stomach. I cannot figure out why people want to pay money and smell so bad.
And the commercials are always geared to suggest if you use this stench you
will be popular, beautiful, and rich. Sad, sad, sad. It's the same with commercials for hard liquor. Only the very cool people drink and stink.
I think what
irritates me the most is the assumption that I am so stupid I can't think for
myself and the sales gimmicks and false advertising they use to sell me the
product will make me run right out and buy something I don't need or want.
I do have a
few favorite commercials, not because I think the product is good or needed,
but because they make me laugh out loud or are clever. The good ones are so infrequent they stand out so far above the rest it makes one wonder why advertising is so lacking in creativity. Here are my favorites:
Geico Insurance "Easier Way to
Save" "There he is..." LOL!
Fiat "Seduction".
From the 2012 Super Bowl. Very clever and sexy.
Toyota "It Just Looks Fast" Old commercial that was shown in movie
theaters years ago...LOL
Gerber Collision. I
heard this on the radio a few days ago during my last excursion into
civilization.
HAHAHAHA Pretty funny. Or sadistic. Depending on how
one looks at it. I've heard it twice and LOL both times. It makes me smile.
Haha! The Fiat advert is superb!!
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